USNPS only now beginning to familiarize itself with travel industry, analysts say

The U.S. National Park Service has been welcoming tourists into its monuments, parks and sites for more than 100 years – with record visitation in many cases. But when it comes to courting the travel industry and working with travel brands to understand tourism trends and expectations, some park service officials admit this is a work in progress.

For decades, the park service wasn’t working with surrounding communities and travel brands to communicate its economic impact on local populations, and the environmental impact of travelers on its properties.

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